Friday, April 2, 2010

Text 2.0: Coming Soon to a Book Near You

Tomorrow brings the launch of the iPad.  The first experience comments coming back from various sources make the device seem even more promising than I had first thought.  Of course, there is so much hype around this at the moment that it is hard to see the iPad clearly for it might or might not become.  What is undeniably true is that we are in the middle of a sea change in the way we interact with what we experienced before as words on paper.  While we might lament the lack of innovation in other parts of our economy, there is ample evidence of innovation being alive and well in rethinking our reading experience.

Now comes another level of innovation being dubbed Text 2.0.  Imagine if your book knew what words you were looking at on the page/screen.  What would that mean?  A group in Germany has been experimenting with just such a concept and has put together a really interesting little video to give you a sense of the power of such technology.

I saw this first at a blog called Becoming-A-Writer-Seriously and then at an old favorite, TechCrunch.  Enjoy.

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